Transform is a fitness app that has helped over 200,000 woman get strong, feel good, and stay consistent through short workouts, simple nutrition, and real community. I led the full redesign of their existing product, starting with deep research and user interviews we created a brand identity that truly aligned with the target audience. Taking this data we mapped out the full user journey, information architecture and turned this into a delightful end-to-end ios app experience and interface.